Wall of Fame
Welcome to my wall of fame where you can watch world gurus and top marketing directors and professionals reveal the secrets of their success. You will also find some of my own video observations mixed in here. This is a small selection of a large video vault or marketing insights.
Global Segments Professor Theodore Levitt (4 mins)
Marketing Strategy, Positioning & Competition Professor Peter Doyle (1 min)
Global Segments Professor Rosabeth Moss Kanter (3 mins)
Relationship Marketing Professor Peter Doyle (1 min)
People Don’t Buy Products – They Buy Brands Coca Cola’s George Bradt (1 min)
500 Year Marketing Plans Professor Rosabeth Moss Kanter (10 seconds)
Loyal Customers - Professor Rosabeth Moss Kanter (1 min)
Brands – Professor Rosabeth Moss Kanter (1 min)
Coca Cola’s Fast NPD Coca - Cola’s George Bradt (1 min)
Positioning and Everything Communicates Coca Cola’s George Bradt (1 min)
Brands Give You Power Professor Philip Kotler (1 min)
Positioning Microsoft’s John Leftwich (1 min)
