Contents of Marketing Planning (SOSTAC® Planning) CD

• Hall of Fame:
• Peter Doyle, Rosabeth Moss Kanter and Kenichi Ohmae answer
• Is there such a thing as a 500 year plan?
• What’s the difference between strategy and tactics?
• Media Browser
• Kotler - A plan needs 3Ms
• Experts on SOSTAC
• Microsoft on Strategy
• Doyle on Tactics
• Levitt on Mistakes
• Microsoft on Control
• TVX, Microsoft & Southwestern Bell on The Real World
• Ohmae on Obsolescence
• Kotler on Time Based Competition
• Moss Kanter on Faster Planning Cycles
• Ohmae on the Time Factor in Marketing
• Concorde's Marketing Objectives
• Microsoft 's Marketing Objectives
• Southwestern Bell's Marketing Objectives
• Concorde's Uncontrollable Variables
• Southwestern Bell on Tactics
• Concorde on Tactics
• Microsoft on Tactics
• Concorde Marketing Manager's Typical Day
• Microsoft Marketing Manager's Typical Day
• TVX on Control
• Concorde on Control
• Tutorials (3-5 minutes)
• Why Plan?
• Business & Marketing Planning
• Resources Required
• Outline Marketing Plan
• Situation Analysis
• Objectives
• Strategy
• Tactics
• Action
• Control
• SOSTAC® in the Real World
• Get the SOSTAC® CD Get Books that refer to SOSTAC®
• See the other 9 CDs in the PR Smith’s Marketing Essentials Series

Contact me regarding a SOSTAC® marketing planning workshop or actually writing your marketing plan.


Why put off boosting your results? Contact me now +44 (0)20 8567 4659 or email me paul@prsmith.org