Specialisms

• Change Management

• Knowledge Management

• Creative Thinking

• Integrated Communications

• Marketing

• eMarketing

• SOSTAC ฎ Planning

General Marketing Topics

• Is Marketing Dying?
• Lousy Marketing Prevails – opportunity rings
• Why 50% CRM Fails – avoid the classic mistakes
• Avoiding Dot Com Disasters – what we learned
• Creating a Marketing Driven Business
• Global Markets – you can’t hide any more
• Writing The Perfect Marketing Plan
• Creating Sustainable Competitive Advantage
• Time For A Change – where’s my market gone?
• Knowledge Management Myths – depreciating asset or DCA?
• The Post PC Customer – how  they differ from the last millennium
• Creative Thinking Techniques - solve real problems

 Communications Topics

• Corporate Identity & Branding

• Integrating Your Marketing Communications

• Advertising

• Public Relations

• Sales Promotions

• Direct Mail
• Database Marketing
• Exhibitions& Event Management
• Selling & Sales Management
• Packaging
• Point Of Sale & Merchandising
• eMarketing