Integrate sales and marketing teams

Some cynics refer to marketing as the ‘colouring department’. This is what we are often up against.

Although marketing makes selling easier, sales teams often don’t fully understand this, nor how it can make their jobs easier. In fact, some sales teams even resent marketing. Some refer to marketing as the ‘colouring department’.
However, even the most cynical of sales teams can be won over and soon become part of a potent marketing team. When sales people work together with marketing people, their combined energy and systems boost results as BT Indirect Channels discovered when they asked me to start training their sales teams in marketing. Over an 8 year period their sales have gone from £1m to £1billion.

The sales team loved being able to discuss marketing aspects with their distributors and retailers, strengthening relationships and ultimately helping the channels to sell more with better marketing.

Call me or email me to discuss this BT Case or how I might be able to help you to unite sales and marketing to boost results.


Why put off boosting your results? Contact me now +44 (0)20 8567 4659 or email me paul@prsmith.org