eMarketing Strategy & Tactics for Short & Long Term Growth

Avoid the old dot com disasters and engage in a new ‘web centric’ way of thinking about your customers as well as cutting edge online tools that create a new competitive advantage for your business.

Aims and Objectives

This course helps you to understand eMarketing – what it can and cannot do. It helps you to avoid costly trial and error and adopt best practice.

This two day  also emphasises the importance of creativity and combined with common sense professionalism – something that is lacking in the online world.

By the end of this course you will be able to:

-          Avoid costly errors

-          Exploit eTools

-          Ensure you build a competitive edge into your eMarketing

            -    Engage in a briefing or agency discussion re web sites or any eTool

-          Write an outline eMarketing plan

By the end of this course you will understand:

-          How eMarketing fits with eBusiness

-          What eMarketing is all about

-          What it can do

-          How it can help your business to grow profitably.

Course Content

- Introduction

- eStrategy

       -  eCommerce to eBusiness

       -  Evolutionary Stages

       -  Establish Credibility before Visibility

       -  Successful Strategies Key Components

- eTools

       -  Web Sites

       -  SEO

       -  SEM/PPC

       -  Opt-In eMail

       -  Affiliate Marketing

       -  Viral Marketing

- Creative Thinking Techniques

- ePlan

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For more detailed information on this course contact PR Smith directly.

Other PR Smith workshops

A PR Smith seminar that will change the way you think about business for ever