- Video Wall
- About Me
- About You
- Improve Results
- Create a marketing Customer-driven business
- Find your sustainable competitive advantage
- Build a better web site
- Use virtual worlds
- Do you want to find something else?
- Develop a world class marketing team
- Integrate sales and marketing teams
- Boost your own skills
- Top marketing directors reveal the secrets of their successes
- Boost your Marketing skills
- Develop more creative thinking
- Write the Perfect Plan
- The SOSTAC® Planning System
- What do others say about SOSTAC®?
- Contents of Marketing Planning (SOSTAC® Planning) CD
- About the Future
Create a marketing/customer-driven business
So how do you create a customer-driven business? How can you mobilize everyone into a winning marketing organization?
First get board support and then get staff buy in.
Then develop the systems and train and motivate staff to use them. Motivation and training is critical.
Get group buy-in for the concept of a customer-driven business.
Agree some short-term actions that will enhance the business immediately.
Then develop the systems and processes and identify responsibilities and rewards.
The reporting systems include benchmark reports for the board.
We know that marketing/customer driven businesses outperform those that don’t. So why delay?
Every day delayed probably means more customers lost, more prospects deterred, more complaints ignored. Delay = lost revenues.
Contact me now.
Or find out more about the Marketing Essentials CDs as just one support resource for you or your team.
Why put off boosting your results? Contact me now +44 (0)20 8567 4659 or email me email@example.com