Books by PRSmith
From best selling business books (Marketing Communications), to a unique compact marketing guide (Great Answers To Tough Marketing Questions), to a Chartered Institute of Marketing recommended text (eMarketing eXcellence) to a book that breaks completely new ground (Strategic Marketing Communications), Paul integrates SOSTAC ® into all his books except his personal sporting passion, which inspires so many, Great Moments Of Sportsmanship.
From best selling business books (Marketing Communications), to a unique compact marketing guide (Great Answers To Tough Marketing Questions), to a Chartered Institute of Marketing recommended text (eMarketing eXcellence) to a book that breaks completely new ground (Strategic Marketing Communications), Paul integrates SOSTAC ® into all his books except his personal sporting passion, which inspires so many, Great Moments Of Sportsmanship.
Marketing Communications 5th Edition
Described by the Chartered Institute of Marketing as a ‘Marketing Major alongside Kotler and Peppers’, this is the comprehensive marketing communications tome which covers all aspects of communications tools in a lively and invigorating way as well as each of the ten marketing communications tools. "This is the single most comprehensive Marketing Communications text"
Professor Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School, UWE.
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Described by the Chartered Institute of Marketing as a ‘Marketing Major alongside Kotler and Peppers’, this is the comprehensive marketing communications tome which covers all aspects of communications tools in a lively and invigorating way as well as each of the ten marketing communications tools. "This is the single most comprehensive Marketing Communications text"
Professor Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School, UWE.
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The SOSTAC Guide To Writing The Perfect Marketing Plan
Learn how to write the perfect plan in 5 minutes. Then perfect it in a few hours. SOSTAC® is used across the world. Listed by the Chart Inst Marketing in the Top 3 Global Business Models over the last 100 years. The book links to PR Smith video interviews with world gurus from Harvard to Boston to McKinseys plus top marketing directors.
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Learn how to write the perfect plan in 5 minutes. Then perfect it in a few hours. SOSTAC® is used across the world. Listed by the Chart Inst Marketing in the Top 3 Global Business Models over the last 100 years. The book links to PR Smith video interviews with world gurus from Harvard to Boston to McKinseys plus top marketing directors.
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eMarketing eXcellence
Described simply as a ‘must have for marketers’, this is the recommended text by the Chartered Institute of Marketing’s Professional Award in eMarketing. It breaks down the subject into "the type of granular level that should allow busy marketing managers to find exactly what they need in a few moments." Danny Meadows-Klue, President, Interactive Advertising Bureau (Europe).
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Described simply as a ‘must have for marketers’, this is the recommended text by the Chartered Institute of Marketing’s Professional Award in eMarketing. It breaks down the subject into "the type of granular level that should allow busy marketing managers to find exactly what they need in a few moments." Danny Meadows-Klue, President, Interactive Advertising Bureau (Europe).
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Great Answers to Tough Marketing Questions
Refreshingly easy to read - intriguing and entertaining one page answers - everything you need to know about marketing. "Buy this book. You will be richly rewarded." Warren Keegan, Professor of Marketing and International Business, Pace University, New York "A humorous, essential quick-reference guide to marketing" Peter Jones, Worldwide Training Manager, IBM Global Services.
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Refreshingly easy to read - intriguing and entertaining one page answers - everything you need to know about marketing. "Buy this book. You will be richly rewarded." Warren Keegan, Professor of Marketing and International Business, Pace University, New York "A humorous, essential quick-reference guide to marketing" Peter Jones, Worldwide Training Manager, IBM Global Services.
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Strategic Marketing Communications
Described as breaking new ground, this book fills the gap created by the weakest part of most marketing campaigns - the marketing communications strategy. Though it delivers more bangs for your buck, few organisations have crystal clear, razor sharp strategies. "There’s no point rowing harder if you’re rowing in the wrong direction." Kenichi Ohmae (business guru).
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Described as breaking new ground, this book fills the gap created by the weakest part of most marketing campaigns - the marketing communications strategy. Though it delivers more bangs for your buck, few organisations have crystal clear, razor sharp strategies. "There’s no point rowing harder if you’re rowing in the wrong direction." Kenichi Ohmae (business guru).
BUY NOW!
Great Moments of Sportsmanship and Extraordinary Sports People
An inspirational and unique collection of two minute stories which shows how the brotherhood of sport brings people together. This book and rich web site with videos and discussions captures these magical moments. There is also an educational workbook available. "This book should be the new bible.", John Holmes BBC Radio Nottingham.
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An inspirational and unique collection of two minute stories which shows how the brotherhood of sport brings people together. This book and rich web site with videos and discussions captures these magical moments. There is also an educational workbook available. "This book should be the new bible.", John Holmes BBC Radio Nottingham.
BUY NOW!
Why put off boosting your results? Contact me now +44 (0)20 8567 4659 or email me paul@prsmith.org