Change is accelerating
In this category-less, borderless hypercompetitive market place, change is accelerating. The old value chain is being picked off by overseas specialists seamlessly linked to new partners, effectively creating new value networks.
Those that ignore Web 2.0 will die
Web 2.0 is here. Those that ignore it will die. ‘It is so huge, it’s the biggest change sine the industrial revolution’ reported Business Week way back in June 2005. The Economist had already reported ‘Companies that don’t understand digital communities will die’ in April 2005. And now Web 3.0 is coming.
Sitting on a customer service time-bomb
Technology advances, while many organisations move further away from their customers – with poorly designed web sites, queues for automated telephone services. We are sitting on a customer service time bomb.
A golden opportunity awaits
We are also sitting on a golden opportunity to deliver better customer services, better marketing and build long lasting relationships with customers who have not yet consolidated their choice of suppliers. There is a window of opportunity to get it right – and create competitive advantage from long lasting relationships.
Here is a peep at:
The changing future - picture show
Virtual Customers in Virtual Worlds
Shopping Bots and the Great Worm Wars of the Future
Why put off boosting your results? Contact me now +44 (0)20 8567 4659 or email me paul@prsmith.org
