Introduction to eMarketing

·          Introduction

·          The Weird Wired World

·          eCommerce, eBusiness & eMarketing

·          Sloppy eMarketing

·          eMarketing Benefits: 5’s

·          Benefit: Sell

·          Benefit: Serve

·          Benefit: Speak

·          Benefit: Save

·          Benefit: Sizzle

ReMix

·          Introduction

·          The Marketing Mix

·          Beyond the Mix

·          Product

·          Price

·          Place

·          Promotion

·          People

·          Processes

·          Physical Evidence

eCustomers

·          Introduction

·          Motivations

·          Expectations

·          Fears and Phobias

·          The Online Buying Process

·          Online Information Processing

·          Online Relationships & Loyalty

·          Communities

·          Customer Profiles

·          Research

·          Post PC Customer

eModels

·          New Models Required

·          Value Chains & Networks

·          Production Models

·          eProcurement Models

·          Distribution Models

·          Communications Models

·          Customer Buying Models

·          Information Processing Models

·          Loyalty Models

eTools

·          Introduction

·          Interactive TV

·          Interactive Radio

·          Mobile Devices

·          Interactive Kiosks

·          CD Cards

·          Miscellaneous Tools

·          Re-purposing

·          eTool Convergence

·          Integrated Campaigns

Web Site Design

·          Web Site Design Objectives

·          Integrated Design

·          Value Proposition

·          Customer Orientation

·          Personalisation

·          Aesthetics

·          Page Design

·          Copywriting

·          Navigation & Structure

·          Interaction

Web Site Traffic 

·          Traffic Generation

·          Search Engines

·          Portals

·          Links

·          Banner Ads

·          Opt-in Email

·          Viral Marketing

·          Offline Promotion

·          Control

·          Traffic Plans 

eCRM

·          Introduction

·          Relationship Marketing

·          Database Marketing

·          eCRM

·          Profiling

·          Personalisation

·          Incoming Emails

·          Cleaning the Database

·          Making it happen

·          Control Issues

eBusiness

·          Introduction

·          eBusiness Architecture

·          eBusiness Framework

·          Buy-Side Applications

·          Inside Applications

·          Sell-Side Applications

·          Becoming an eBusiness

·          eBusiness Security

·          eBusiness Success Criteria

·          Why Do Dot Coms Bomb?

ePlan

·          Introduction

·          Situation Analysis

·          Objectives

·          Strategy

·          Tactics: the details of strategy

·          Actions: implementing the tactics

·          Control: measure and review what we did

·          Resources