Setting Up A Business

·          Type of Organisation

·          Aims of the organisation

·          Stakeholders

·          Business Functions

·          Finance

·          Advisers

·          Management & Team

·          Financial Forecasting

·          International Marketing

Running A Business

·          Product Fulfilment - Purpose

·          Product Fulfilment – How the Internet Helps

·          Product Fulfilment – Example Applications

·          Product Fulfilment – Success Factors

·          Market and Product Extension - Purpose

·          Market and Product Extension - Internet

·          Market and Product Extension - Applications

·          Market and Product Extension – Online Success  

         Factors

Marketing Review

·          Marketing Concept

·          Marketing Concept Online

·          Marketing Audit

·          Marketing Processes

·          International Markets

Marketing Audits

·          Marketing Audit (repeat)

·          Organisational Audit

·          Environmental Audit

·          Internet Technology Audit

·          Internet Audit Impact on Planning

Market Research

·          Types of Market Research

·          Researching Different Markets

·          Reliability of Research

·          Online Market Research

·          Marketing Research Process – Purpose

·          Marketing Research Process – Internet help

·          Marketing Research Process – Examples 

·          Marketing Research Process – Success Factors 

Marketing Communications

·          Role of Communications

·          The Scope of Direct Marketing

·          Assess the growth of Direct Marketing

·          Direct Marketing Techniques

·          Advertising Media Characteristics

·          Advertising Regulations

·          Selling Price

·          Market Exposure – Purpose

·          Market Exposure - How the Internet helps

·          Market Exposure – Example applications

·          Market Exposure – Success Factors

Direct Marketing

·          Direct Marketing Techniques (repeat)

·          The Scope of Direct Marketing (repeat)

·          Assess the growth of Direct Marketing (repeat)

·          Direct Marketing Techniques (repeat)

·          Evaluating Direct Marketing

·          Selling Practice

Selling

·          Selling Practise (repeat)

·          Prospect Generation – Purpose

·          Prospect Generation - How the Internet Helps

·          Prospect Generation – Example Applications

·          Prospect Generation – Success Factors

·          Sales Channel Support – Purpose

·          Sales Channel Support – How the Internet Helps

·          Sales Channel Support - Example Applications

·          Sales Channel Support – Success Factors