International Business Environment

·          Importance of International Trade

·          International Organisations

·          EU – Origins, Operations & Impact

International Opportunities

·          International Opportunities

·          Internet & International Markets

International Challenges

·          Global Marketing Mistakes (avoid these

             disasters)

·          Global Complexities (language, literacy,

              gestures)

·          Global Reality (a simulation experience)

·          Laws & Regulations

Developing International Plans

·          Market Selection & Entry Strategies

·          International Markets:  Information needs

·          International Product Policy

·          International Communications

·          International Pricing

·          International Distribution

·          Managing  Distributors  

The Global Generation

·          Introduction to a New Global Market

·          The Global Generation

·          The Global Online Generation

·          The Global Online Virtual Generation

·          Global Values

·          Global Dreams and Fears

·          Global Lifestyle

Globalisation of Markets – Gurus

·          Levitt on Global Markets

·          Ohmae on Global Markets

·          Kanter on Global Markets

·          Kotler on Global Markets

·          Doyle on Global Markets

Doing Business in France

·          Speaking French

·          Speaking English (to French People)

·          Cultural Do’s and Don’ts

·          What Went Wrong?

·          Know The Issues

Are You Ready?

·          Are you ready to export?