new editions of my books

Consulting

Boosting results with better marketing, whether automated marketing, social media marketing, content marketing, contact strategy, marketing strategy or a full blown plan, it‘s got to be driven by customer insights and analytics. Find out more…

Training/Mentoring

Having some fun, in a carefully structured, tailored, programme helps to embed knowledge and skills – backed up with a tailored workbook and a suite of extra online tutorials. Some clients also like mentoring and coaching on 1-2-1 basis. Find out more…

SOSTAC® Planning

It is so simple it can be learned in 4 minutes. It was voted in the Top 3 Business Models Worldwide by the Chartered Institute of Marketing’s Centenary Poll among its members. I was chuffed. I use it in all of my books and training sessions. Find out more…

Public Speaking

Whether conferences, breakfast briefings, lunchtime learning, or after dinner speaking, my audiences feel inspired – both business and marketing talks and also my very different, inspirational stories from my Great Sportsmanship Programme. Find out more…

What Clients Say

Paul Smith is an extraordinary guy. His crystal clear marketing guidance helped us to develop a real customer orientated business which grew from zero to €2b market capitalisation in 8 years.
Dr. Eddie O’Conner

ex-Founder and CEO , Airtricity PLC

Paul Smith is inspirational – he brings the whole team with him and raises their game very very quickly somehow by making marketing easy and actionable
John Stasi

Marketing Manager, London Regional Team, UK Trade & Investment

Marketing Insights (from my blog)

AI Today, Tomorrow and How To Save Our World – Mo Gawdat

AI Today, Tomorrow and How To Save Our World – Mo Gawdat

AI presents many opportunities and threats to businesses, organisations, governments, nations and of course, the human species.  AI can be used for good or for bad. AI has many advantages and disadvantages. AI advantages include: Solving hunger, diseases, environment...

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Will ChatGPT + ChatBots + Avatars Make Us Immortal?

Will ChatGPT + ChatBots + Avatars Make Us Immortal?

Can AI Make You Immortal? We’ve grappled with mortality since time began. ‘This struggle has given rise to religions that have dominated human culture for millennia and been central to philosophies  that have shaped civilisations.’ (Marr 2023). Well here comes a...

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From Boring Info to Compelling Content

From Boring Info to Compelling Content

How can a boring stats /analytics company bring their marketing content to life so that it becomes intriguing..... see below. See video below. Thank you for reading this. If you would like alerts about my future posts please enter your email address in the 'Subscribe...

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Creative Marketing Content

Creative Marketing Content

What makes great content? Shared vales; shared emotions; informative; entertaining; shocking; frightening; funny; loving......... try this one See video below. Thank you for reading this. If you would like alerts about my future posts please enter your email address...

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Great Covid Idea: Walls Of Gold

Great Covid Idea: Walls Of Gold

In the Covid Economy Booster post,  I showed you some amazing photographs posted on Dublin's unused poster sites delivering win-wins for the community, the artists and the sponsors. We also mentioned metal shutters could use some art too. This post is now going to...

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Meet Ai-Da a Performing AI-Driven Artbot

Meet Ai-Da a Performing AI-Driven Artbot

Meet Ai-da. She is a female humanoid robotic artist. Here she is giving her TEDx Talk about the Intersection of Art and AI. Interestingly, the polite human audience clapped, politely, at the end of Ai-Da's twelve-minute talk. She also painted a picture of the late...

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